When the world's most universal language tells girls that all athletes and occupations are men, it's time for change. We rallied girls worldwide to demand new, non-stereotypical emojis, successfully inspiring the Unicode Consortium, Google, and Apple to add over 100 empowering emojis for girls on all mobile phones.

4 One Show Pencils in Social Media + Cross Platform / D&AD Wood Pencil / Eurobest Grand Prix / #1 Ad on YouTube / Global Effie Gold / North America Effie for Positive Change / Cannes Lions Shortlist  / #1 Ad on YouTube / 2 Leo Burnett GPC 8-Ball / Over 1.5 billion earned impressions

Super Bowl competitors Travis and Jason Kelce join the long list of NFL stars who have teamed up with their moms for the soup campaign, fueling their sibling rivalry and engaging millennials. With breakthroughs on TV and social, the campaign generated strong brand linkage and proved another win for Chunky Soup, the official soup sponsor of the NFL.

Round these parts, Tuesdays only mean one thing, and it ain't turkey. With the return of the infamous Pace Cowboys from the 80's, we nodded to nostalgia while making Pace synonymous with the cultural meal occasion and relevant to new audiences.

Snowbuddy / Inspired by the classic Snowman commercial, the animated film brought magic to the winter season and became the highest performing Chicken Noodle spot in 3+ years, effectively helping retain Campbell's hold on the canned soup category.

Save the Snow Day / With schools switching to e-learning in 2021, Snow Days were at risk of disappearing. As champions of this winter birthright, Campbell's inspired school districts to change their policy, protecting snow day fun forever.

Super Bowl-winning Coach Sean McVay is on a mission to ensure Americans take a much-needed lunch break. By reminding people that “Lunchtime is your Halftime” and that it's important to fill up right with the protein-filled soup, we drove relevance with younger busy consumers. Chunky Soup sales grew 10%,1.7x the category.

David Ogilvy Awards Gold / Effie Finalist

To position the brand for the future, we leveraged and refreshed Allstate's core equities: the 'good hands', its brand identity, and longtime spokesperson Dennis Haysbert, who revealed unexpected truths to help keep people protected.

Sides Season / Thanks to the Green Bean Casserole, the holiday drive period has been a must-win for Campbell's, but they were losing share for years. To prove that they were more than a one-side wonder, we celebrated all Campbell's sides: the real stars of the holiday table. “Sides Season” increased sales by 9% and was their best holiday season in 5 years.

U.S. Effie Gold (x2) / U.S. Effie Grand Contender / WARC Bronze

M’m! M’m! Good! / Brand platform built upon Campbell's distinctive assets including their iconic red and white can. It modernized the brand and drove business results, making it relevant to a new generation of consumers.

To challenge the belief that canned soup lacks nutritional value, we combined the wit of Mindy Kaling with the vibrant visuals of Autumn De Wilde, showcasing Well Yes' fresh ingredients and positive nutrition. Who says eating well can't be delicious?

After winning the business, we modernized the brand and created real engagement in a low-interest category. All with the help of Bryan Cranston's vocal talents and Amy Sedaris, who honored people in culture with a sandwich crafted in their honor.

At puberty, girls' confidence plummets, and more than half quit sports. With Always as a sponsor of the 2016 Olympics, we teamed up with soccer star Alex Morgan to provocatively quit playing to highlight this issue. The overwhelming response sparked a conversation, encouraging girls to keep playing because sports keep girls confident.

AdAge Creativity Pick of the Day

After a 17-year sales decline, we made the brand relevant to younger audiences again. At the time, Canadian Club was known for one thing – it was a spirit their dad used to drink. We took that perceived negative and flipped it on its head. The campaign sparked national discussion, and sales increased by 7% within months.

One Show / Art Director's Club / Clios

Nothing comes close to the homemade taste of Prego, and Cecily Strong really poured it on thick to prove it.

With its crowd-pleasing taste, Prego is also America's favorite. To showcase that love, we created a social campaign that brought to life real consumer reviews. The work broke category conventions and appealed to a younger set of consumers.

Financial abuse occurs in 99% of domestic violence cases. It's an invisible weapon and the reason why victims can't just leave. We partnered with Serena Williams to raise awareness about this important issue.

Overshare the Invisible / In order to highlight the often-invisible symptoms of financial abuse, we collaborated with six female artists in six U.S. cities to create Instagrammable murals. They featured messages about financial abuse, visible only through Instagram's “Moon” filter. The idea generated thousands of posts across social, over 5 million likes and comments, and 2.4 billion earned impressions.

With teens constantly seeking to experience something out of the ordinary, 5 React Gum with ambiguous flavors was an instant hit. The hyperbolic campaign and social activation helped the brand grow 3.7% market share that year, becoming the #1 brand in the gum category.

Lürzer's Archive

To launch the new premium gum that delivered a hydrating sensation, we kept communication simple and partnered with world-renowned photographer Nadav Kander. When the campaign broke, Elle magazine proposed a co-partnership for Fashion Week, showcasing our designs and models throughout the event in New York.

Communication Arts / Lürzer's Archive / NY Fashion Week

'Tis the season to “Joy Someone”. And with Illinois Lottery scratch-off tickets, all the deserving people in our lives can enjoy something special. The success of the campaign ensured it'd come back year after year.

The challenge was to break out of the functional constraints of the Gum category to build a brand recognized as a meaningful part of teens' lives and regain their lost consumption. The campaign brought them into a world of sensory experimentation. Wrigley's sales team called it the most successful launch in Wrigley's history.

D&AD Wood Pencil / Lürzer's Archive

Consumer research revealed that Miller Lite was the top choice for meal occasions in the light beer category. Our campaign highlighted this advantage, reminding people that only one beer can measure up to bold flavors: Great tasting, less filling Miller Lite.