Sides Season / Thanks to the Green Bean Casserole, the holiday drive period has been a must-win for Campbell's, but they were losing share for years. To prove that they were more than a one-side wonder, we celebrated all Campbell's sides: the real stars of the holiday table. “Sides Season” increased sales by 9% and was their best holiday season in 5 years.

U.S. Effie Gold (x2) / U.S. Effie Grand Contender / WARC Bronze

M’m! M’m! Good! / Brand platform built upon Campbell's distinctive assets including their iconic red and white can. It modernized the brand and drove business results, making it relevant to a new generation of consumers.