Snowbuddy / Inspired by the classic Snowman commercial, the animated film brought magic to the winter season and became the highest performing Chicken Noodle spot in 3+ years, effectively helping retain Campbell's hold on the canned soup category.

Save the Snow Day / With schools switching to e-learning in 2021, Snow Days were at risk of disappearing. As champions of this winter birthright, Campbell's inspired school districts to change their policy, protecting snow day fun forever.