Financial abuse occurs in 99% of domestic violence cases. It's an invisible weapon and the reason why victims can't just leave. We partnered with Serena Williams to raise awareness about this important issue.
Overshare the Invisible / In order to highlight the often-invisible symptoms of financial abuse, we collaborated with six female artists in six U.S. cities to create Instagrammable murals. They featured messages about financial abuse, visible only through Instagram's “Moon” filter. The idea generated thousands of posts across social, over 5 million likes and comments, and 2.4 billion earned impressions.